1. Â Â Â Â Â Â Â Â INTRODUCTION The aim of this report is to evaluate the viability of investment by Hong Leong chemical group in Russia and in particular in the brewing industry. The start step of this project is to analyse the conclusiveness of choosing Russia as an seaward emplacement. This decision has been based on the attractive force of the country in terms of its pecuniary structure, people skills and availability and business surroundings. The issue go away be followed by an analysis of the macro environment of Russia using a PEST, swot analysis and Porters diamond framework. These analyses lead enable the Board to formulate a better arrangement of Russias current situation and its capabilities and approaching opportunities. The international environment in terms of FDI would be whence briefly analysed, concentrating mainly in the Russian situation. Great dialect will be placed on presenting the Russian healthy regime, regulatory environment and risks factors that may tinge investment decisions in this country due to the crucial occasion that these issues play in investment decisions. The most profitable industries of the Russian economy will be analysed, followed by a more in foresight analysis of the brewing industry. Finally, the different abroad market table service strategies that may be suitable for Hong Leong theme will be presented. The decision of location of headquarters and useful areas will be also considered. 2.
        SELECTION OF THE COUNTRY The country selected is Russia, which is considered to be bingle of the twenty-five l eading emerging economies. This decision was! guardedly interpreted after analysing its location, capabilities, current situation and potentiality. A. T. Kearney developed the onshore location attractiveness index for 2004, which aimed to evaluate the attractiveness of countries as offshore locations. The criteria used to evaluate countries concentrated on terzetto areas: financial structure, people skills and availability and business environment. Figure 1 summarises... If you indispensableness to get a full essay, order it on our website:
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