Satellite Radio: A Closer Look

The twenty first century marked a untried turning point for the intercommunicate exertion. In 2001, satellite intercommunicate was introduced to the popular by Sirius and XM companies. The two companies remain to be the leading players in the satellite receiving set industry. Sirius and XM companies obtained their lead when they were awarded in an auction with the license to go for the frequencies developed by Digital Audio Radio Service (DARS). The verbalize wireless receiver portion was commissi unmatchabled in 1992 to establish receiving set oftenness segments for satellite dust in the piano tuner receiver setcommunicationcommunication (Kevin). Among the two broadcast satellites initially launched by XM radio be Rock and Roll.The launching was made in San Diego and Dallas last September 2001. After the successful turnout of the launching, XM radio opinionated to introduced satellite radio to the entire nation in November 2001 (Satellite Radio USA). done the sat ellite radio, get a lineing to ones radio while locomotion has become more(prenominal) convenient. Radio frequency is a common b new(prenominal) among radio listeners who argon traveling. Oftentimes, they need to change propertys because the frequency of the radio stations which they initially listen to has bound frequency. The average frequency of traditional radio is 0 to 40 miles from the source. The radio satellite on the separate hand passel reach to as far as 22, 000 miles from the source. Thus, a traveler need not frequently change the radio station that he is listening to. How Satellite Radios Work Un give c be the analog radio which broadcasts radio frequency to topical anesthetic stationary addters and thereafter to the listeners, satellite radio utilizes mobile satellites in decree to transmit programs to the listeners. The use of mobile satellites allows the radio system to cater to a wider audience since satellites suck the capacity to transmit signal from al l over the globe.Satellite radios allows the radio frequency genetic to bounce off and reach the listeners (Walker). Interested listeners can avail of the service after they have purchased the necessary programming service. A device is wedded to the client to enjoy the service. The said device is programmed into a database in fellowship to allow it to receive radio transmissions from specific radio satellites. Entry into the database allows the move of signal to the devise in order to decrypt the satellite frequencies and happen the listener radio reception (Walker).In contrast to traditional radio which can be accessed for free, satellite radio needs subscription before one can be enjoy the use thence. Satellite radio companies do not earn money from advertisings but through subscription. Just like tone television, programs on satellite radios ar not bombarded with lengthy advertizings. champion can enjoy the comfort of listening to his favorite symphony or programs with out any interruption. Benefits from Satellite Radio Since satellites radios allow a more panoptic way of listening to radio programs by extending the limit of the reporting, there argon more benefits that can be generated from it.Among the benefits is the wide array of radio programs that could be accessed. Listeners can choose to listen to humanityy different programs. They have the benevolence to choose which is more adept to their taste and interest for the day. There atomic number 18 more than 60 music conduct and 50 other channels dedicated for watchword, sports, weather, employment and talk (Satellite Radio USA). Satellite radio is recommended for race who have penchant for listening to the radio for long hours and for those who be in search for specific programs oft(prenominal) as ESPN, FOX or BBC among others.The subscription remunerative for such services is cheaper comp argond to cable television. Thus, satellite radio does not however provide additionalized program listening but it too gives the liberation a breather. If one is only after news in cable television or sports, then he could on the nose opt for this service. The kindred amount of information could be generated at a cheaper price. Jobs Created Aside from the wider coverage that satellite radio provides to listeners, it also gives an lane for more theorizes in the broadcast industry.Since there is a emergence market for the satellite radios, there is a need to employ lot who will maintain the system and update the devices that the listeners utilize. People from the engineering department as well as those who are knowledgeable with technical matters, can find good jobs in this field. In addition, peck who man the broadcast are also given job opportunities. Among the jobs opportunities are writer for news, sports, talk programs and many others. Proof readers, editors, news readers, news anchors and assistants for such individuals can have fulfilling jobs in this indu stry.They have an avenue to wreak their skills and interests in their field of interests. With the rising payoff of subscribers, there is a porta that employment in the satellite radio industry will impact to prosper. More programs and maintenance of the existing programs will need more people to man it. If the satellite radio reaches worldwide then there will be more job opportunities for the said field. However, if there are jobs that are created in this industry there are also jobs which are preoccupied or on the verge of macrocosm lost.Jobs Lost Among the jobs that are being threatened by the satellite radio industry are those which are related to the terrestrial radio industry especially those who are occupied in crushed radio companies which only have limited coverage. severally city has its own radio company which caters news and other events to the neck of the woods. referable to the satellite radio innovation, these companies are being threatened with the possib ility of closing. They can hardly compete with the satellite radio which provides an array of program line up.Through the said innovation, people are no longer go forth with merely an AM or FM radio. They have the capability to explore other genres and listen to the type of program which will suit their taste. The growing interest of the people for such programs make cause the local radio companies, especially those which are only operating on a small scale, to collapse and be erased in the radio industry. Disk Jockeys or DJs, radio commentators and technical support of such companies whitethorn kiss their jobs good good-bye if the upgraders would see that there are only a few people patronizing these programs.Local radio industries lock up based on the number of people who listen to their programs. They adjust to the tastes of the listening public in order to convince companies to advertise their merchandise in their programs. Advertisers will only negate their resources if t here are no significant number of people who are listening to their programs. Aside from employees of the local radio companies, people who specializes on advertisement for radio may also lose their jobs. They will have to transform their interest for television advertisement or print advertisements.Effect on local terrestrial broadcasters As indicated earlier, satellite radio threatens the existence of local radio companies. The existence of which may not be significant for avid listeners of satellite radios however, for those who are interested in listening to local news, traffic and talk programs, the lose of local radios has a great weight. The advantage of local radios is their regionalization or focus only to a specific locality. News, traffic updates and issues pertaining to the locality are widely aired by such radio companies.Their limited jurisdiction allows them to have better focus with the issues as well as with the programs that they create. Most likely, they will ad just their programs based on the interest of the virtually people in the locality. They will try to please their market as much as possible and give them the satisfaction that they long for a radio station. They also have an advantage in terms of advertisement since they reach their the people locally and regionally. Local companies can advertise their products with such radio stations, unlike in satellite radios which caters to a wide area.another(prenominal) advantage thereof is the fact that it is free. There are no special devices or subscription fees that needs to be paid. One only needs his radio in order to have access to the programs (Colliano1). Despite these advantages, terrestrial radios are calm on the verge of losing their space in the radio industry. much(prenominal) phenomenon cannot solely be attributed to the introduction of satellite radios but also because their have lost their edge which is to provide the latest song in the music industry. Through the introduc tion of MP3s, internet downloads and other music gadgets, the edge of radio continued to fade.The latest songs can be availed of easily through other averages than by listening to the radio. This reduces the anticipation from the clients to listen to the latest songs. In addition, radio industries have also abused their good will by infusing withal many commercials between their programs (Colliano2). Although advertisements are meant to inform while providing entertainment, too much of it in between programs may irritate the listeners. It suspends their eagerness to listen to the program and thereafter leads to the lose of interest to listen further.Effect on other industries Through the development of satellite radios, other industries are also affected, some positively and others negatively. Among those industries which can benefit from the introduction of satellite radios are cable programs and channels. Aside from television they can have a new avenue to simulcast their progra ms. Technical and manufacturing industries can also benefit from the manufacture thereof especially if the number subscribers have plusd to greater numbers. More subscribers would mean more devices which will ensure the working of the system.The industry which are feared to suffer, past from local radios is the radio advertising sector. They will have no avenue to market their products if the local radio are abolished by the society. Another industry is the music industry. The local radio provides a good avenue for musicians to advertise their music. The wider the avenue for the launching of their music, the greater is their chance of topping the charts. Rising singers or musicians have lesser chance of introducing their music to a larger audience. positivity of the Satellite Radios It has been predicted that the two companies which have licenses to operate satellite radios will grow to generate great profits by the year 2009. Although it is enjoying profits now, it is still smal l considering the high monetary value of maintenance and operations of the system (Seeking Alpha). fiscal writer Robert Walberg (2006), indicated in an article that Sirius, one of the two licensed companies to operate satellite radio is in serious trouble with its finances.The company fails to develop significant profit during the span of years that it has been operating. Walberg fears that if the trend continues, then Sirius may face serious financial burdens in the future. The company, however, aims of increasing its profits and presumed that more money will be credited to the company as radio satellites continue to be known globally. Among the factors which contribute to low profit are the high costs for product marketability, limited number of subscribers and the high cost that it pays to those who maintain their radio programs.Compared to the traditional radio which does not pay much for its maintenance, satellite radio operators have more to lose and to earn in order to survi ve. If the trend continues then, the two companies, Sirius and XM may also face downfall. Sirius intends to increase it market and gain more subscribers in order to generate higher(prenominal) profits and more investors in the future. Nevertheless, financial analysts still maintain a positive view regarding the viability of satellite radios in the market.The introduction of satellite radios in the market both have its positive and negative effects, however, more than just providing strong competition in the radio industry, satellite radios shows the ingenuity of man and its unending quest for improvement. The use thereof and the elimination of local radios is go away to the public to be decided on. Only the people can mulish which type of radio broadcasting should dominate the airwaves. The pros and cons should be adequately waived in order to determine the best system which will serve the public at large and at a more beneficial state.